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1 Comment
Bruce Delahorne
11/17/2014 01:41:14 am
If the CEO has trouble staying on message (or on one message...), then encouraging him/her to work from the communication strategy document might also help. The discipline that comes from developing and getting organizational agreement to "What's our main message, and how should we support that?" can help if whoever is speaking to the press would prefer to free-lance a more varied message du jour. Leave a Reply. |
RosstalkGary Ross takes a 90-second look at issues in the news and how they relate to best practices in communications. New episodes are usually posted on Mondays. Archives
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